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The IMDb of Internet websites.

Trustpilot is a Danish consumer review website founded in Denmark in 2007 which hosts reviews of businesses worldwide.

Bad Qualities

  1. It suffers from the same problems as IMDb, down to the reviews. First off, the only ratings depend on the users, not the critics. Also, there have been reports of fake reviews all over the website.
    • KwikChex, an online investigations company, has investigated Trustpilot for feature fake reviews for Bizzyloans. Thankfully, they have removed them.
    • On 22 March 2019, The Times reported that estate agents Purplebricks and Foxtons are ‘gaming’ Trustpilot feedback by paying it to help gain better scores.
    • This is at it's most apparent at the user reviews for its own webpage, which comes out as self-praising at least.
  2. There is no ability to cancel subscription, meaning that one has to just wait for it to expire.
  3. Instead of cancelling subscriptions, they extort people into an auto renewal contract and pay a quarter-yearly bill that isn't supposed to be paid.
  4. They allow 2 people from the same IP address to leave a review about 1 complaint.
  5. Slow and exceptionally poor customer service.
  6. The services that allow website operators to hide negative reviews, which can be easily abused by those who can't take negative criticism.
  7. They reserve the right to remove reviews without any notice according to their policy. Would it kill them to at least provide a simplistic reason for removing a certain review?
  8. Given the company will prefer to report negative reviews, this has the potential to skew reviews in favour of the company.

Good Qualities

  1. The website sometimes learn from their mistakes.
  2. The concept of a crtique site that reviews websites is good but they have better execution than their rivals SiteJabber.
  3. They gave accurate scores for most websites. For example, their score for YouTube.
  4. Like many critique websites, everyone is entitled to their own opinions.
  5. Companies are allowed to publicly respond to reviews, or report a review if they believe that it violates Trustpilot's user guidelines or they have no record of the reviewer as a customer.
  6. They let people tell scam sites from honest ones.


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