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This article is an import from the Atrocious YouTubers wiki.
Grammarly Inc. is a technology company that develops a digital writing tool using artificial intelligence and natural language processing.
Why They're Rotten
- They're very, very common to find on YouTube, often being the only advertisements found on YouTube.
- The narrator is irritating and he/she tries way too hard to be enthusiastic. Not to mention, the acting is corny and appears disingenuous.
- They try to explain that Grammarly can be used for anything, even to "help you connect."
- Similar to The Real Cost and League of Legends, the tones presented in the advertisements as well as its commonality in the adspace often make the viewer want to avoid Grammarly as much as possible.
- Grammarly as a service is useless as many online tools do the same thing as Grammarly. Applications such as Microsoft Word and Google Docs already have features that check your spelling, which renders Grammarly superfluous.
- Grammarly suffered a security breach in 2018 as well as using everything you type as a massive datafarm in order to "further" the progress of the software/extension.
- It tends to overreact way too much, such as how being 5 feet away from your co-worker is like being 5 million feet away from Antarctica.
- The people are intentionally trying to type bad grammar, just so the ad would make sense.
- One of the actors claim that they used Grammarly during their freshman year, despite the fact that Grammarly came out in 2009, and the actor does not appear to be a freshman nor even attending any school whatsoever.
- The advertisement completely ignores the $30 a month subscription Grammarly uses as a business model, which is often a requirement for many of the advanced tools Grammarly has (that are available for free on other websites/services).
- The advertisements are vague as a whole, pitching it as a "grammar checker" rather than a full suite of tools.
- The advertisements treat Grammarly as more than it is.
- The advertisements are confusing in their presentation.
- In most ads, at least one presenter says it's their "secret weapon", when it's being pitched to millions and millions of people on YouTube.
- The professor in one ad says that he won't be needing a red pen anymore after barely skimming through the first page of an assignment, which gives the impression Grammarly is perfect and can do no wrong.