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Following this site's advice will likely reduce your brain to nothing but goop.
Type of site: Wellness
Language: English
Created by: Gwyneth Paltrow
Owner: Gwyneth Paltrow
Date of launch: 2008
Status: Active

"She's graduated from acting and has gone full-time into scamming with her company Goop."

Goop is a lifestyle website launched in 2008 by actress Gwyneth Paltrow, who is best known for her role as Pepper Potts in the Marvel Cinematic Universe.

Why It's Brain Goop

  1. A ton of the site's products are bizarre or straight up disgusting. Some examples include:
    • A candle that supposedly smells like Gwyneth Paltrow's clitoris.
    • A spray that repels "psychic vampires" (people who cause "bad vibes" according to them), even though vampires aren't even real.
    • Stickers that have frequency "stored" in them, something that isn't even possible, to "influence" the cells in your body.
  2. Every product is extremely expensive, such as the candle mentioned above costing $75 or a small bag of vitamins costing $90.
    • Tons of similar products which are more effective can be found at a much lower price, which makes buying their products completely pointless.
  3. Many of the products, advice, and treatments the site offers is completely ineffective due to most of it being based on pseudoscience and baseless claims.
    • They believe walking around barefoot can cure insomnia and depression because you're "reconnecting" with the Earth.
    • They claimed that yachting, which is very expensive, is "good for your spirit".
    • They have an article on how bras cause breast cancer.
    • They have a list of eight different types of crystals that can give people "superpowers" by "storing, transmitting, and transforming energy".
  4. In addition to being ineffective, the site promotes stuff that is harmful to people.
    • The site promoted a therapy where people get stung by bees, which led to someone dying.
    • They lied about health benefits of jade eggs, when in reality the jade eggs could be harmful.
    • They promoted a diet where people drink only goat milk and eat nothing for eight days to get rid of "parasites". This can lead to malnourishment.
    • They promote women lighting their bras on fire to get rid of "bad energy" caused by their exes.
    • They claim that nothing natural can hurt people, which is obviously false.
  5. Their tutorials and videos are uninformative at times due to them describing the stuff they're talking about in a vague way.
  6. The site's name is rather unoriginal, as it's just Gwyneth Paltrow's initials with two O's in between. It can even confuse others searching for a different kind of goop, like the Ben 10 alien or the toy slime.
  7. In desperate attempts to avoid lawsuits, they often reword their articles to make it sound like their supporters promoted something instead of them.
  8. On some of their products, they claim that their authors views do not represent the views of Goop, which isn't true because Goop wouldn't be selling these products if that was the case.
    • To make this statement more hypocritical, they stated in their page about their values that they would never recommend things that they don't love.
  9. They try to dodge criticism by stating that science and medicine evolves all the time.
    • Gwyneth is shown to handle whatever criticism the site receives poorly, believing that the criticism is based on projections instead of facts.
  10. Gwyneth also admitted to not knowing what she or the website talks about sometimes, showing that they are aware of their lies, but keep on lying anyways.
  11. The scented candles they sold had a reputation for blowing up, being a safety hazard that should have been pulled from shelves.


The site has been heavily criticized and debunked by many scientists and news outlets, with all of them pointing out how their products and recommendations for better health are ineffective and even dangerous.

Because of their false claims, lawsuits are not uncommon. One notable lawsuit includes Truth in Advertising filing a complaint against their products, resulting in Goop having to pay $145,000.[1][2]



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