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Clickbait is a term where the title/thumbnail is intentionally inaccurate and misleading in order to incite clicks.

Common Types of Clickbaiting

  • Cliffhanger titles like "You won't believe..." or "Guess what happens next".
  • Articles that appears offers something that's too good to be true, like how to tell when a slot machine is about to hit jackpot.
  • Subjects of hate and envy, usually formatted like "(Insert high profile character or organization) hate/is dying to find out (Insert something vague)".
  • Titles that defy normality or popular notions, example: "Think Orange Juice is Good for You? Think Again!".
  • Countdown or Top # Lists.
  • Sensationalized titles that challenge your knowledge or daring you to click it.
  • Sexy images
  • Arrows and circles highlighting something.
  • A blurred section which is given a lot of focus.
  • A surprised reaction, usually with a wide open mouth.
  • Edited images that usually has something that is impossible in reality.
  • Excessive usage of Photoshop.

Why It's Rotten in General

  1. They are often times used to scam people for false answers.
  2. It's essentially a waste of the audience's time.
  3. The titles are often sensationalized and exaggerated, making the content hiding behind the title even more disappointing.
  4. The titles can clickbait people only to find something entirely different.
  5. This was a trend on YouTube (post-2013) where YouTubers would choose a portion of the animated previews to show content too good to be true, but their animated thumbnails update got rid of them, as, for now, uploaders can't control which frames the animated thumbnails show. Besides, clickbait violates YouTube's Terms of Service and YouTube doesn't do anything to stop clickbait titles and videos.
  6. This trend is killing many blog and news websites and making them unreliable because many websites still uses this tactic just to gain money from gullible viewers. Gawker, VICE, FANDOM, Polygon, and Buzzfeed are the largest offenders.
  7. Even good content is forced to use it in order to get noticed.
  8. They care more about money rather than the quality of the video.
  9. They're made as fakes by using Photoshop.


Despite being disliked for scamming, it has become a favorable trend on various publications and even on certain YouTube channels.

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12 months ago
Score -1


3 months ago
Score 0
The downfall of YouTube.


3 months ago
Score 0

The kinds of clickbait-y videos that definitely come to my mind are those ones with forgeign languanges that have beastiality in their thumbnails, but the videos themselves don't even involve what's featured on those thumbnails.

Why do they do this, and what are they trying to gain from it?


3 months ago
Score 0
there was this one channel that posted top 10 videos. the thumbnails usually had uncensored porn in them, and the videos themselves were awful. i hate youtube channels like that


one month ago
Score 0

I have already seen channels that provide such content, such as MrBossFTW where he continuously posted clickbaits and lies about GTA VI.

He even lied about a Rockstar Games employee that GTA VI is coming. That said "employee" was, according to a honest YouTube comment that is against MrBossFTW, just an unknown person that acts like a real employee. The thumbnail is just a rainbow border and the fan-made GTA VI trailer outro. Rockstar Games, Rockstar North, and their employees WON'T tell ANYONE about unannounced titles unless they CHOOSE to announce it first.

Either way, If none of the clickbaiters like that prick of MrBossFTW stop posting clickbait videos, action should be taken. They're too greedy; they get money from ad revenue just to let fans watch more of their content so they'll get easy money.

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